Case 01
D2C Skincare Brand
D2C
Growth (Conversion System)
3 months
Challenge
Spending ₹40k/month on ads with a 0.6% conversion rate.
What We Deployed
- → Rebuilt homepage with conversion architecture
- → Built 2 lead capture funnels (ads + organic)
- → Set up event tracking + heatmaps
- → Monthly CRO across 3 headlines, 2 CTAs
Conversion rate
0.6% → 3.2%
Leads / month
4 → 22
Cost per lead
₹800 → ₹190
"We were burning ad spend on a leaky site. Within 60 days, the funnel was paying for itself."
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